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The Starfish Story - Make a Difference
One day, an old man was walking along a beach that was littered with thousands of starfish that had been washed ashore by the high tide. As he walked he came upon a young boy who was eagerly throwing the starfish back into the ocean, one by one.
Puzzled, the man looked at the boy and asked what he was doing. Without looking up from his task, the boy simply replied, “I’m saving these starfish, Sir.”
The old man chuckled aloud, “Son, there are thousands of starfish and only one of you. What difference can you make?”
The boy picked up a starfish, gently tossed it into the water and turning to the man, said, “I made a difference to that one!”
Donate 10%, Inspire and Educate
We want to educate and mobilize people to be good to our environment. We therefore support good cause organisations.
We donate 10% of the proceeds of each sale to Oceana. They are a well-renowned organization dedicated to preserving and protecting our oceans.
I hope you like the approach and want to participate to the movement to save our oceans.
Save Our Oceans Blog
Why protect seahorses? →
Shark's role in the ocean →
Use reusable water bottles for a healthier choice and avoid plastic water bottles →
Our online store
We are based in Greenwich, Connecticut about 5 minutes from the beach and about 50 minutes from fashion capital New York. We are currently building out our collection and are pre-launching our designs.