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Pantone declares "Living Coral" the color of the year for 2019

color of the year

Pantone declares "Living Coral" the color of the year for 2019

"Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral," Leatrice Eiseman, Executive Director of the Pantone Color Institute, said in a statement. "With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord." According to Pantone, the engaging nature of living coral "welcomes" and "encourages" lighthearted activities, and its authenticity enables connection and intimacy. Can a color be convivial? Laurie Pressman, the company's vice president, considers this saturated orange base with a golden undertone...

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